ARKA Sales Academy — Sales Bible V2.9

Structured eLearning course based on ARKA Sales Bible V2.9

Responsible	Andrey Gab
Last Update	07/30/2026
Members	12

Course
Reviews

1. THE COMPANY

6Lessons ·
- Lesson 1: The Arka Group Story
- Lesson 2: Who We Are
- Lesson 3: Our Mission
- Lesson 4: Our Values
- Lesson 5: The Arka Customer Experience
- Knowledge Check — Section 1: The Company
  
  10 xp
2. OUR BRANDS

6Lessons ·
- Lesson 1: Arka Luxury Windows & Doors
- Lesson 2: Concept Windows & Doors
- Lesson 3: How To Choose The Right Brand
- Lesson 4: Internal Customer Transfer
- Lesson 5: One Customer — One Company
- Knowledge Check — Section 2: Our Brands
  
  10 xp
3. SALES PHILOSOPHY

8Lessons ·
- Lesson 1: The Arka Sales Philosophy
- Lesson 2: Understanding The Customer
- Lesson 3: Building Trust
- Lesson 4: Consultative Selling
- Lesson 5: Selling Value Instead Of Price
- Lesson 6: The Psychology Of Buying Windows & Doors
- Lesson 7: The Arka Sales Mindset
- Knowledge Check — Section 3: Sales Philosophy
  
  10 xp
4. SALES PROCESS

9Lessons ·
- Lesson 1: The Complete Sales Process
- Lesson 2: Lead Qualification
- Lesson 3: The Discovery Meeting
- Lesson 4: The Site Visit
- Lesson 5: Product Selection
- Lesson 6: Proposal Preparation
- Lesson 7: Closing The Sale
- Lesson 8: After The Sale
- Knowledge Check — Section 4: Sales Process
5. PHONE SALES

5Lessons ·
- Lesson 1: Telephone Standards
- Lesson 2: Handling Incoming Calls
- Lesson 3: Outbound Sales Calls
- Lesson 4: Voice Mail & Follow-Up
- Knowledge Check — Section 5: Phone Sales
  
  10 xp
6. SHOWROOM SALES

4Lessons ·
- Lesson 1: Greeting The Customer
- Lesson 2: Conducting The Showroom Presentation
- Lesson 3: Product Demonstrations
- Knowledge Check — Section 6: Showroom Sales
  
  10 xp
7. PROPOSAL PRESENTATION

4Lessons ·
- Lesson 1: Presenting The Proposal
- Lesson 2: Presenting Pricing
- Lesson 3: Asking For The Decision
- Knowledge Check — Section 7: Proposal Presentation
  
  10 xp
8. OBJECTION HANDLING

5Lessons ·
- Lesson 1: Understanding Objections
- Lesson 2: Price Objections
- Lesson 3: Competitor Objections
- Lesson 4: Decision & Timing Objections
- Knowledge Check — Section 8: Objections Handling
  
  10 xp
9. PRODUCT KNOWLEDGE

4Lessons ·
- Lesson 1: Product Fundamentals
- Lesson 2: Glass, Hardware & Performance
- Lesson 3: Installation Fundamentals
- Knowledge Check — Section 9: Product Knowledge
  
  10 xp
10. CRM & CUSTOMER MANAGEMENT

4Lessons ·
- Lesson 1: Crm Standards
- Lesson 2: Follow-Up System
- Lesson 3: Customer Communication Standards
- Knowledge Check — Section 10: CRM & Customer Management
  
  10 xp
11. LEADERSHIP & MANAGEMENT

5Lessons ·
- Lesson 1: Leadership Philosophy
- Lesson 2: Coaching & Employee Development
- Lesson 3: PERFORMANCE STANDARDS & KPIs
- Lesson 4: Building The Arka Culture
- Knowledge Check — Section 11: Leadership & Management
  
  10 xp
12. OPERATING TOOLKIT

17Lessons ·
- Lesson 1: Brand Routing Matrix
- Lesson 2: Discovery Scorecard
- Lesson 3: Proposal Quality Gate
- Lesson 4: CRM Minimum Standard
- Lesson 5: KPI Scorecard
- Lesson 6: Follow-Up Sequence
- Lesson 7: Objection Response Framework
- Lesson 8: Governance and Document Control
- Lesson 9: Manager Coaching Template
- Lesson 10: Phone Price Pressure Playbook
- Lesson 11: Professional Discovery Questioning Playbook
- Lesson 12: Project Team and Stakeholder Discovery Playbook
- Lesson 13: Window & Door Product Lens
- Lesson 14: Objections, Honest “No” and Call Boundaries
- Lesson 15: Modern Consultative Selling Integration
- Knowledge Check — Section 12: Operating Toolkit
  
  10 xp
- Final Certification Exam — 40 Questions
  
  10 xp